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ZONA Web Design

Insights Journal

Field notes from the Quad-Cities.

Practical writing on local search, performance, and craft — for businesses in Prescott, Prescott Valley, Dewey-Humboldt, and beyond.

54 field notes · 11 topics · written by Travis Welty

Latest SEO Guide 6 min read
How Google Search Works: A Plain-English Guide for Business OwnersDiscovery, crawling, indexing and ranking, explained without jargon, with the exact places a small business website gets stuck and what to do about each one.Read the article
Custom Systems
How Much Does a Custom Web App Cost for a Small Business?What drives the price of a custom web app, what a first version should include, the costs that sit outside the quote, and how to read a proposal before you sign.
7 min read
Hiring a Designer
Questions to Ask a Web Designer Before You SignThe questions that reveal how a web designer actually works — ownership, revisions, timelines, and payments — before you sign anything.
5 min read
Local SEO
Why Prescott Valley Businesses Disappear From Google MapsMost Quad-Cities businesses don't lose rankings — they never claim them. Here's the unglamorous checklist that decides who shows up in the local pack.
5 min read
Performance
What a Slow Website Actually Costs a Quad-Cities BusinessEvery extra second of load time quietly taxes every advertising dollar you spend. The math is brutal — and completely avoidable.
4 min read
Craft
Template vs. Bespoke: What Northern Arizona Businesses Should KnowTemplates are not evil — they are a trade. Here is an honest breakdown of when a $60 theme is the right call, and when it quietly becomes the expensive option.
6 min read
Restaurants
The Commission-Free Ordering Playbook for Quad-Cities RestaurantsThird-party delivery apps take up to 30% of every order. Here's how Prescott-area restaurants keep that margin with ordering built into their own site.
5 min read
Lodging
Direct Booking for Prescott-Area Cabins: Keeping the 15%Airbnb and VRBO are excellent at finding guests and expensive at keeping them. How cabin and lodge owners around Prescott add a direct channel without double-booking chaos.
5 min read
Pricing
How Much Does a Website Actually Cost in Prescott Valley?Most local studios won't publish a number. Here are the real ranges in the Quad Cities, what drives them, and how to tell when a quote is padded.
6 min read
Reputation
How to Get More Google Reviews Without Being Weird About ItReview count is the local ranking factor you have the most direct control over. Most Quad Cities businesses ask wrong, or never ask at all.
5 min read