Why a Facebook Page Is Not a Website (Prescott Edition)

We understand the appeal. A Facebook page costs nothing, takes an hour to set up, and your regulars already follow it. For a brand-new Dewey-Humboldt venture, it is a reasonable first step. The trouble is that many businesses stop there — and the ceiling is lower than it looks.

First, you are building on rented land. Meta changes reach algorithms constantly; a post that once reached most of your followers now reaches a fraction unless you pay. Your page, your photos, your reviews — none of it is portable, and none of it is yours.

Second, Facebook is nearly invisible to the searches that matter. When a visitor to Watson Lake searches 'breakfast Prescott' or a new resident searches 'electrician near me,' Google is the referee — and Google ranks websites, not Facebook pages. Without a real site, you are absent from the exact moment someone is ready to buy.

Third, credibility. Customers check. A business with a fast, professional website signals permanence; a business with only a social page signals a hobby. In a word-of-mouth town, that first digital impression carries extra weight.

Keep the Facebook page — it's a fine megaphone. Just make sure it points to a piece of the internet you actually own.