A steady voice, once a month.
Monthly local SEO article
One researched, locally grounded article each month, written to answer real customer questions and to earn your site more local search visibility over time.
Price
$295/mo
Fixed and written into your proposal before any work starts. No hourly surprises, no long-term contract.
Add this to a full estimate
What it is
In plain words.
Websites that publish helpful answers to real questions give search engines and customers something to come back to. Most businesses mean to write and never do. This add-on is one properly researched article a month, about the things your customers actually ask, grounded in your towns and your trade.
You can see what we mean in this site's own Insights journal, which is written the same way. We plan topics with you, write, publish on your site with the right titles and links, and you approve each one first.
A good fit if
- Businesses with a site and no time to keep it fresh.
- Trades and practices whose customers research before they call.
- Anyone building local search visibility over the long run.
Probably not for you if
- You want a quick ranking boost. Content works over months, not days.
- You'd rather write your own and just need the structure.
We'd rather tell you so than sell you something that doesn't fit.
What you get
Exactly what's included.
A monthly topic plan
Questions your customers really ask, agreed with you.
One researched article a month
Locally grounded, in plain language.
Published on your site
With proper titles, headings and markup.
Links to your services and towns
So readers, and search engines, can find what matters.
Your approval first
Nothing goes live without your say-so.
How it goes
We plan the topics with you
Starting with the questions that matter most.
We research and write
One article a month.
You approve and we publish
And it goes live on your site.
Why it's worth it
What it does for you.
A site that stays alive
New, useful content on a regular schedule.
Answers customers want
Helpful pages build trust before the call.
Local relevance
Articles tied to your towns and your trade.
Compounding value
Each article stays on your site, working for you.
- It's a slow, steady investment. The articles keep working long after they're published.
Run your own numbers
Example figures. Change them to yours.
This doesn't predict how many customers articles will bring. It shows how many extra customers over a year would pay for it. These are example numbers: change them to your own.
What's left after materials, labor and overhead.
- Monthly fee for 12 months$295 a month
- −$3,540
Cost over the first year
−$3,540
At $320 profit per customer, 12 extra customers in the first year would pay for it. That is the whole claim: we can't tell you how many it will bring.
What this assumes
- This does not predict how many customers you'll get. It only shows how many it would take to pay for it.
The practical bits
What it takes.
What we need from you
- A short conversation about your customers' questions.
- Quick answers when we need a fact about your work.
- Approval of each article.
How long it takes
Your first article usually arrives within a couple of weeks, then one every month.
Timelines are typical. The dates for your project go in your proposal.
What the monthly fee covers
This add-on is itself the monthly fee. Any monthly terms go in writing in your proposal, and our standing rule is no long-term contracts.
Questions
Likely questions, answered.
How long are the articles?
Long enough to answer the question properly. Our own Insights articles are a good guide.
Who chooses the topics?
We propose them from what customers ask, and you decide.
Do I approve each one?
Yes, before it's published.
Will it rank?
We can't promise rankings. Useful, local, consistent content gives you a fair chance over time.
Do I own the articles?
Yes. They're yours.
How is this different from the ongoing SEO campaign?
The ongoing local SEO campaign also covers pages, listings and reporting. This is the articles alone.
What does Monthly local SEO article cost?
$295/mo, with nothing to pay up front. The price is fixed and written into your proposal before any work starts, so there are no hourly surprises. If you ask for something that isn't in the proposal, we quote that change first and nothing changes until you agree.
Do I own it?
You own what we build for you: the code, the content, and the accounts it runs on (the domain, the hosting account and any service account, such as a payment account, are opened in your name). There is no proprietary platform to be locked into and no cancellation penalty.
Can you add it to the website I already have?
Add-ons are built into a ZONA site. If you already have a site, tell us what it's built with when you get in touch. We'll tell you honestly whether this can be added to it or would work better built into a new one. We'd rather say so than sell you something that doesn't fit.
How do I get started?
Use the button on this page to add it to your project, or send a message. A discovery call takes about fifteen minutes (no pitch deck), and then you get a fixed-price proposal. You'll hear back within one business day.
Is there a long-term contract?
No long-term contracts is our standing rule: care plans are month to month, and any monthly terms for an add-on go in writing in your proposal before you sign anything.