People hire people. Give each one a page.
Practitioner / attorney profile system
A profile page for each attorney, doctor or practitioner, with credentials, areas of practice and a photo, marked up so each person can be found in search by name.
Price
$495 setup
Fixed and written into your proposal before any work starts. No hourly surprises, no long-term contract.
Add this to a full estimate
What it is
In plain words.
Clients and patients often look up the person, not the practice: they've been referred to a name and they search for it. A profile page for each practitioner gives them something to find, and something to read, before they call.
Each profile shows the person's role, credentials, areas of practice, a photo and a short bio, in a consistent layout, and is marked up with the standard structured data for a person so search engines understand who they are.
A good fit if
- Law firms, medical and dental practices, therapists, accountants and financial advisors.
- Practices with more than one professional, each with their own clients.
- Anyone whose current 'team' page is a row of faces and one-line titles.
Probably not for you if
- It's a one-person practice with a bio already on the home page, and that's enough.
We'd rather tell you so than sell you something that doesn't fit.
What you get
Exactly what's included.
A profile for each practitioner
A page with their role, credentials, areas of practice, education and bio.
A consistent layout
Every profile looks like it belongs to the same practice.
A team page
An overview linking to each profile.
Structured data for each person
Markup that lets search engines treat each practitioner as a distinct person.
Links to your services
Each profile connects to the practice areas the person handles.
A clear way to get in touch
A call or enquiry button on every profile.
How it goes
You send the details
Each person's role, credentials, areas, photo and bio.
We design and build the profiles
In one consistent template.
We link them into the site
From the team page, the services and the contact page.
Why it's worth it
What it does for you.
Found by name
Someone searching for a person you employ can land on their page.
More trust before the first call
People can see who they'll be dealing with.
Each professional is visible
Not just the practice.
Consistent and credible
A standard layout looks careful.
- A person's own name is the easiest search to be found for, if there is a page with that name on it.
Run your own numbers
Example figures. Change them to yours.
This doesn't predict how many people you'll gain. It shows how many extra clients would pay for it. These are example numbers: change them to your own.
What's left after materials, labor and overhead.
- Setup
- −$495
Cost over the first year
−$495
At $1,000 profit per customer, 1 extra customer in the first year would pay for it. That is the whole claim: we can't tell you how many it will bring.
What this assumes
- This does not predict how many customers you'll get. It only shows how many it would take to pay for it.
The practical bits
What it takes.
What we need from you
- Each practitioner's name, role, credentials and areas of practice.
- Education, languages and bio, in their own words or yours.
- A professional photo of each person (or see on-location photography).
- Anything your profession requires on a profile, such as license details or disclaimers.
How long it takes
Usually two to three weeks, depending on how many people and how ready the photos and bios are.
Timelines are typical. The dates for your project go in your proposal.
Afterwards
It's a one-time price. You own what we build, and if you ever want changes later, we quote them first.
Questions
Likely questions, answered.
Do you add license or bar numbers?
Where your profession expects or the law requires them, yes. You supply the details. We never invent credentials.
How many profiles are included?
Tell us your headcount when you enquire, and we'll confirm exactly what's included in your proposal.
Will each profile rank for the person's name?
A person's own name is a relatively easy search to match, but we can't promise rankings.
What about advertising rules for my profession?
Many professions have rules about how practitioners can be described. Check yours. We'll build to the wording you give us.
What if someone leaves the practice?
A profile can be removed or redirected. Tell us and we'll handle it.
What does Practitioner / attorney profile system cost?
$495 setup. The price is fixed and written into your proposal before any work starts, so there are no hourly surprises. If you ask for something that isn't in the proposal, we quote that change first and nothing changes until you agree.
Do I own it?
You own what we build for you: the code, the content, and the accounts it runs on (the domain, the hosting account and any service account, such as a payment account, are opened in your name). There is no proprietary platform to be locked into and no cancellation penalty.
Can you add it to the website I already have?
Add-ons are built into a ZONA site. If you already have a site, tell us what it's built with when you get in touch. We'll tell you honestly whether this can be added to it or would work better built into a new one. We'd rather say so than sell you something that doesn't fit.
How do I get started?
Use the button on this page to add it to your project, or send a message. A discovery call takes about fifteen minutes (no pitch deck), and then you get a fixed-price proposal. You'll hear back within one business day.
Is there a long-term contract?
No long-term contracts is our standing rule: care plans are month to month, and any monthly terms for an add-on go in writing in your proposal before you sign anything.