One look, everywhere, without having to think about it.
Full brand identity system
A complete brand system: your logo suite, color palette, type scale and iconography, plus a written brand book, so everything you make looks like it came from the same business.
Price
$1,795 setup
Fixed and written into your proposal before any work starts. No hourly surprises, no long-term contract.
Add this to a full estimate
What it is
In plain words.
A logo is one piece of how a business looks. The rest is the colors you use, the fonts, the icons, the way photos are treated and how it all fits together. Without a system, every new flyer, sign and web page is a fresh decision, and the results drift.
This is the whole system. You get a logo suite, a palette, a type scale, an icon set and a written brand book that says how to use them, so you, your staff and anyone you hire can produce things that look like you.
A good fit if
- Businesses that are growing and have more people producing material.
- Companies with a logo but no consistent look.
- Owners about to build a new website, vehicles or signage and wanting everything to match.
Probably not for you if
- You need only a logo. The logo design add-on does that for less.
We'd rather tell you so than sell you something that doesn't fit.
What you get
Exactly what's included.
A logo suite
Primary logo plus the variants you'll actually use: stacked, horizontal, icon-only and one-color versions.
A color palette
Main and supporting colors, with exact values for print and screen.
A type scale
Which fonts to use where, and at what sizes.
Iconography
A matching set of icons for your services and materials.
A written brand book
How to use all of it, with do's and don'ts, in plain language.
All usage rights transferred to you
Everything is yours to use.
How it goes
We start with your business and customers
What you stand for, who you serve and where the brand will appear.
We design the system together
Logo, color, type and icons, tested together on real examples.
We write it down
The brand book, and the full file set.
Why it's worth it
What it does for you.
Consistency
Everything you make looks like it came from the same place.
Faster decisions
The system answers 'what color?' and 'what font?' before anyone asks.
Easier delegation
Staff and printers can follow the book without calling you.
A more established look
Consistency reads as professionalism.
- The brand book is the part you'll be glad of in two years, when someone new has to make a flyer.
The practical bits
What it takes.
What we need from you
- A conversation about your business, customers and goals.
- Any existing branding you want to build on.
- Examples of what you like and dislike.
How long it takes
Usually four to six weeks, depending on how quickly decisions are made.
Timelines are typical. The dates for your project go in your proposal.
Afterwards
It's a one-time price. You own what we build, and if you ever want changes later, we quote them first.
Questions
Likely questions, answered.
How is this different from logo design?
Logo design delivers the logo. This delivers the whole system around it: palette, type, icons and the written book. If you want both, this includes the logo.
What's in the brand book?
How and where to use your logo, the colors and fonts with exact values, the icons, and the do's and don'ts, in plain language.
Can you build around a logo I already have?
Yes. We can design the system around it, and suggest refinements where the logo is holding the system back.
Do you build the website too?
Yes. That's the core of what ZONA does. A brand system and a new website make a natural pair.
Who owns it all?
You do. Usage rights for everything are transferred to you.
What does Full brand identity system cost?
$1,795 setup. The price is fixed and written into your proposal before any work starts, so there are no hourly surprises. If you ask for something that isn't in the proposal, we quote that change first and nothing changes until you agree.
Do I own it?
You own what we build for you: the code, the content, and the accounts it runs on (the domain, the hosting account and any service account, such as a payment account, are opened in your name). There is no proprietary platform to be locked into and no cancellation penalty.
Can you add it to the website I already have?
Add-ons are built into a ZONA site. If you already have a site, tell us what it's built with when you get in touch. We'll tell you honestly whether this can be added to it or would work better built into a new one. We'd rather say so than sell you something that doesn't fit.
How do I get started?
Use the button on this page to add it to your project, or send a message. A discovery call takes about fifteen minutes (no pitch deck), and then you get a fixed-price proposal. You'll hear back within one business day.
Is there a long-term contract?
No long-term contracts is our standing rule: care plans are month to month, and any monthly terms for an add-on go in writing in your proposal before you sign anything.