Get found by the people already looking for you.
Local SEO foundation
The groundwork for showing up in local search: your Google Business Profile tuned, your listings cleaned up across 40+ directories, a keyword plan and a rank baseline.
Price
$595 setup
Fixed and written into your proposal before any work starts. No hourly surprises, no long-term contract.
Add this to a full estimate
How it works
The groundwork for showing up in local search, and a baseline so progress can be measured. A foundation, not a promise of rankings.
Read the video as text
- When someone nearby searches for what you do, Google shows a map and a few businesses. Are you one of them?
- Your Google Business Profile completed, and your listings cleaned up across 40+ directories so they all agree.
- A keyword plan that matches how your customers actually search, and a baseline so progress can be measured.
- It's a one-time foundation, not a promise of rankings. It removes the common reasons local businesses are invisible.
What it is
In plain words.
When someone nearby searches for what you do, Google shows a map with a few businesses and then a list. This is the groundwork that decides whether you belong in it: a Google Business Profile that is complete and accurate, listings that agree with each other, and pages and keywords that match how your customers actually search.
It's a one-time foundation, not a promise of rankings. Nobody can honestly guarantee a ranking, and anyone who does is selling something else. What this does is remove the common reasons local businesses are invisible, and give you a baseline so progress can be measured.
A good fit if
- Local trades, shops and practices whose online listings are out of date, inconsistent or unclaimed.
- New businesses and businesses that have just launched a website.
- Anyone who has never looked at their Google Business Profile properly.
Probably not for you if
- You want a guaranteed number-one ranking. Nobody can honestly offer one.
- You sell only online and have no local customers.
We'd rather tell you so than sell you something that doesn't fit.
What you get
Exactly what's included.
Google Business Profile optimization
Categories, services, description, hours, photos and attributes set up properly. We claim and verify the profile with you if it isn't yours yet.
Citation cleanup across 40+ directories
Your name, address and phone number made identical everywhere, with duplicates and wrong listings dealt with.
Keyword strategy
The searches that matter for your trade and your towns, mapped to the pages that should answer them.
A rank-tracking baseline
Where you stand today for your key searches, so later progress can be measured.
A plain-English report
What we found, what we fixed and what to do next.
How it goes
We audit what's out there
Your profile, your listings and your current rankings.
We fix and align
Your profile and your directory listings, so the facts agree everywhere.
We hand you the plan
A baseline and a clear next-steps report.
Why it's worth it
What it does for you.
Consistent facts
Matching name, address and phone number across the web is a basic trust signal for local search.
A complete profile
Gaps in your profile are easy to fix and often the cheapest improvement available.
A plan, not guesswork
A keyword strategy tied to your towns and your services.
A way to measure
A baseline now means progress later is visible.
- Nobody can promise where you'll rank. You can promise yourself that your information is right, complete and consistent.
Run your own numbers
Example figures. Change them to yours.
This doesn't predict results. It shows how many extra customers would pay for it. These are example numbers: change them to your own.
What's left after materials, labor and overhead.
- Setup
- −$595
Cost over the first year
−$595
At $320 profit per customer, 2 extra customers in the first year would pay for it. That is the whole claim: we can't tell you how many it will bring.
What this assumes
- This does not predict how many customers you'll get. It only shows how many it would take to pay for it.
The practical bits
What it takes.
What we need from you
- Access to your Google Business Profile, or the details to claim it.
- Your services, the towns you serve and your correct business name, address and phone number.
- The logins for any directory listings you already have, if you know them.
- Photos of your work, team and premises.
How long it takes
Usually two to three weeks, including the time directories take to update their listings.
Timelines are typical. The dates for your project go in your proposal.
Afterwards
It's a one-time price. You own what we build, and if you ever want changes later, we quote them first.
Questions
Likely questions, answered.
Will I rank number one?
We can't promise that, and neither can anyone else. We fix the foundations that hold local businesses back and give you a baseline to measure against.
How long until I see a change?
Local search moves over weeks to months, and directories update on their own schedules. Nobody can honestly promise a date.
What is a citation?
A mention of your business name, address and phone number on another site, such as a directory. When those mentions disagree with each other, it confuses search engines.
Is this a one-time thing?
The foundation is one-time. Rankings move with ongoing work: see the ongoing local SEO campaign.
Do you need access to my Google profile?
Yes. You add us as a manager of the profile. You stay the owner.
What if my profile has been suspended?
A suspension is Google's decision. Tell us what happened and we'll explain honestly what's possible.
What does Local SEO foundation cost?
$595 setup. The price is fixed and written into your proposal before any work starts, so there are no hourly surprises. If you ask for something that isn't in the proposal, we quote that change first and nothing changes until you agree.
Do I own it?
You own what we build for you: the code, the content, and the accounts it runs on (the domain, the hosting account and any service account, such as a payment account, are opened in your name). There is no proprietary platform to be locked into and no cancellation penalty.
Can you add it to the website I already have?
Add-ons are built into a ZONA site. If you already have a site, tell us what it's built with when you get in touch. We'll tell you honestly whether this can be added to it or would work better built into a new one. We'd rather say so than sell you something that doesn't fit.
How do I get started?
Use the button on this page to add it to your project, or send a message. A discovery call takes about fifteen minutes (no pitch deck), and then you get a fixed-price proposal. You'll hear back within one business day.
Is there a long-term contract?
No long-term contracts is our standing rule: care plans are month to month, and any monthly terms for an add-on go in writing in your proposal before you sign anything.
Pairs well with